Bartech Perú S.A.C It is a company located in Lima. Its main activity is providing development and information technology services to other national and international companies. Due to the Covid 19 pandemic, the company experienced a decline. However, after several months, they managed to resume activities by making changes in their direction, expanding their services. Therefore, the strategy was to relaunch the business, which warranted a refresh of the graphic brand.

The update of the graphic brand and its aesthetic line consisted of offering greater coherence to the entrepreneurial, young, and professional spirit of the company and making the graphic brand a playful element in each application to promote interaction and engagement with its audience. This protagonism is new within the organization’s style. The change also involved adjusting the color palette, adding geometric elements, with the purpose of incorporating movement on the web, videos, corporate presentations, and other digital output applications to express one of its disruptive qualities and, on the other hand, to make a difference in the market.

Abajo se muestran las aplicaciones de la marca gráfica, paleta de colores y mail marketing