Consultores Ingenio S.A.S is a company located in Bogotá, Colombia, and its main activity is financial consulting in the real estate sector, among others. The first need I helped correct was to design a graphic brand that identified them coherently and connected with their target audience. This allowed the company to increase its presence in the media through some strategies to position its image.

Logo re-brand

During the process, I researched aspects, performance parameters of graphic identities, and the audience of this sector to develop a strategic concept, a solid and attractive identity, compared to its competition. Here is the impactful result.

The impact of the corporate identity was immediate, achieving greater visibility and positioning through its social networks. A solid brand helps generate recognition and business impact, for that reason it helps generate more traffic and improves sales