Altiplano Coffe. Packaging project. It is a brand conceptualization exercise to create packaging, and the development of its graphic line. That is to say, it is always important to show the client the application of the brand to have a clearer idea, for that reason, the graphic identity is displayed in different formats and resources.».

«The concept was developed for an export coffee brand, committed to local producers. This is reflected in every aspect of the brand, for example, the burlap bags with the embedded logo are made of the same material used to package the coffee beans from the moment the producer harvests them until they are transported to the production plant. The sack is an important visual element because it is related to the work and daily life of coffee growers.»

For the graphic brand, I devised a synthesis of an indigenous hieroglyph from the coffee-growing region. This is the distinctive differential, which should also provide the visual distance between Café Altiplano and the rest of the coffee competitors in Colombia, which are not few.