Diseño de marca gráfica
FIXA
Branding. Store branches business.
This business of hardware store branches contacted me directly to develop the company’s graphic image. However, I was able to guide them on other specific projects to provide solutions and adjustments in the business performance such as: acrylic displays for better merchandise protection, strategies to position the brand, among others. In the image, you can see the graphics I proposed for the visual identity on facades, displays, and signs in the photographic mock-ups.
When getting involved with the company’s processes, the client mentioned to me about the losses they were experiencing due to not having a suitable display for items such as rivets, nuts, and screws. With this information, I solved the problem by preventing merchandise theft through a design of identified, portable acrylic glass displays, which also facilitated the work of the employees at the counter.